Weight Watchers International
Custom Printed Perforated film with Die Cut Backer
Weight Watchers Inc. wanted to take advantage of window space facing 23rd street in Manhattan New York for the application of a film that you could see out of but would have a view-able image from the street level. The issue was that the lifestyle graphic was difficult to see due to being 2nd surface application and thereby muted by the dual pane windows.
N.G.S. being the national vendor for window graphics was asked to develop a solution. The N.G.S. account manager worked with the production team to hand cut opaque vinyl to “flood” the back of just the lifestyle images thereby making them much more visible to the onlookers below.