June 6, 2017

4 Ways to Increase Brand Awareness and Visibility – Benefits of Commercial Signage

Now announcing NGS commercial signage and interior branding projects!

Exterior and interior commercial signage not only increases your brand awareness and your overall visibility, it also builds brand equity and consumer confidence. In short: signs are really important. That’s why NGS Films and Graphics now offers full-service project management for stress-free signage and one-stop interior branding packages.

Build your brand with these four tips:

  1. Fight for Your Perfect Design

The design of your signs is extremely important. Aside from delivering brand awareness with a logo, your store’s signage also delivers subtle psychological cues to shoppers about your store’s quality, as a recent study found. Not only do your colors and lettering matter in your design, placement matters too.

Unfortunately, cities and landlords often limit key elements such as colors, lettering, and placement, so signage drawings have to be repeatedly reworked before the design is accepted. That’s a waste of time – and the process often dilutes your brand messaging.

Get your bid drawings right the first time so you can get your perfect design. NGS Films and Graphics knows the city code inside and out, and will also work as your on-site brand defender, performing an On-Site Analysis that establishes precedent against troublesome landlords who block your ideal sign project. It’s all included in our full-service, turnkey signage offering with optional interior branding packages.

  1. Make Sure Your Signs Are Visible

Design means nothing if consumers can’t find your store. A 2012 FedEx Office study determined that 75% of consumers have entered a store or referred a friend because of a sign that stood out, and another recent study found that nearly 50% of consumers will drive right by a business without finding it due to insufficient signage. Clearly, eye-catching signage makes a difference.

With NGS, you have the freedom to order a wide range of high-quality signs, including:

  • Blade signs
  • Channel and illuminated signs
  • Interior branding signage
  • Specialty signs in bronze, aluminum, and other attractive metals
  • …and more

Plus, you’ll get 3D environment modeling, which ensures maximum visibility for illuminated signs using the ideal height and stroke width for your project and location. Again, NGS is happy to take care of all those permits, city codes, and landlord approvals for you.

  1. Ensure Your Signs Are High Quality

A Sign Research Foundation study reports that 33% of shoppers have been drawn into an unfamiliar store based on sign quality, and other studies have found that, out of 100,000 surveyed North American shoppers, 34% associated sign quality with store and product quality.

Luckily, NGS makes it easy for you to ensure high quality signs, because they oversee all aspects of your signage design, manufacturing, installation, and inspections with turnkey signage service all the way from concept to final inspection.

  1. Deliver Branding Indoors Too

The survey of 100,000 North American shoppers also found that nearly 86% of shoppers agreed that signage can convey the personality and branding of a business, which explains why modern companies are choosing interior branding. But interior branding isn’t just for retail.

A recent study from office-design expert, Haworth, suggests that expressive design elements in your space can increase employee productivity by 22%, which explains why NGS was hired to take care of interior branding throughout State Farm’s new 2.2-million-square-foot mega campus (the largest corporate office project in metro Atlanta’s history).

With full-service interior branding packages from NGS, your retail store, office location, or other commercial space will benefit from our high-quality one-stop-shop that takes care of all the details for you, including the design, production, and installation of gorgeous interior branding graphics, film, and signage so you can deliver a seamless experience throughout your locations and across the nation.

Set Up Your Commercial Signage and Interior Branding Project

Many sign projects stall out because businesses are surprised to discover that the process takes an overwhelming amount of time and effort, including code checks, permits, landlord approvals, and other frustrating steps. Many interior branding project stall because it takes a lot of vendor coordination.

Let NGS take care of everything for you, so you’ll know that your sign and interior branding will be done correctly, on time, every time. Contact Angie Huff, the NGS sign and branding expert, for more information.

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